We designed a minimalist setup with a cooly lit, close frame that would allow the speaker to feel close and conversational and to pop out against the neutral background. Since Mazzitti and Sullivan's focus is on people, we wanted the speaker to be the center of attention for this video.
The end result was a confessional-style video that invites the viewer in to a close conversation with the speaker, highlighting the human-centered relationships at the heart of Mazzitti & Sullivan's business.